Unity Software (U.S.A.) has announced changes to its subscription plans. The most important change appears to be the abandonment of the widely criticized Runtime Fee, whose introduction last year backfired in the game development community.
The company announced today that, after careful analysis and consultation, it has decided to completely phase out the Runtime Fee for customers developing video games. Introduced last September, the initial plan was for the company to charge 20 cents on each installation of a game using the company's engine once the game exceeded $200,000 in sales. The plan also addressed the situation where a game would be installed several times by the same user.
Start investing today or test a free demo
Open account Try demo Download mobile app Download mobile appThis plan was so negatively received by the gamdev community that Unity had to modify the rules for charging the fee within just a few days after its presentation. The final result was a fee based on 2.5% of revenue if a certain cap is hit, or charged on player growth, and it was left to the developers to decide. Nevertheless, the confusion over the new fee resulted in a nearly 20% drop in the company's stock price in just two weeks.
Today, the game engine maker announced a complete withdrawal of this fee for game developers with immediate effect. The company has instead decided to introduce traditional increases in subscription plans, which will apply to larger customers.
Unity Personal, the smallest package available to developers whose generated revenue is less than $200,000, will remain free. Unity Pro, aimed at developers whose annual revenues exceed that level, will cost $2,200/year (an 8% increase), and Unity Enterprise, to which developers with annual revenues exceeding $25 million are required to subscribe, will increase by 25%.
The changes proposed by the company have been received positively by the market, and Unity's stock price is up more than 11%, reaching its highest levels since May of this year. Source: xStation
This content has been created by XTB S.A. This service is provided by XTB S.A., with its registered office in Warsaw, at Prosta 67, 00-838 Warsaw, Poland, entered in the register of entrepreneurs of the National Court Register (Krajowy Rejestr Sądowy) conducted by District Court for the Capital City of Warsaw, XII Commercial Division of the National Court Register under KRS number 0000217580, REGON number 015803782 and Tax Identification Number (NIP) 527-24-43-955, with the fully paid up share capital in the amount of PLN 5.869.181,75. XTB S.A. conducts brokerage activities on the basis of the license granted by Polish Securities and Exchange Commission on 8th November 2005 No. DDM-M-4021-57-1/2005 and is supervised by Polish Supervision Authority.
