U.S. tech giant Apple (AAPL.US) unveiled a range of product updates today, including the iPhone 17, new AirPods, and the latest generation of its smartwatches. However, shares showed no outsized volatility, slipping around 0.5%. It appears that investors are cautious about Apple’s pricing strategy and the new features presented. If the market ultimately deems the announcements insufficient, we could see downward pressure toward the $220–225 zone, where the key exponential moving averages, EMA50 and EMA200, are located.
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Likely absence of price hikes in the Apple Watch and AirPods segments may put pressure on margins.
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Potential iPhone 17 price increases ($50–100) could help offset tariff costs and support revenue.
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New health and AI features (including real-time translation in AirPods) highlight Apple’s focus on future growth areas such as AI and digital healthcare.
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Strong consumer interest remains intact, with Apple’s YouTube stream attracting more than 650,000 viewers ahead of the event.
iPhone 17
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New generation of iPhones officially presented.
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Colors: lavender, mist blue, black, white, and sage.
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Ceramic Shield 2: three times more scratch-resistant.
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iOS 26: introduces a new “Liquid Glass” design, also available for older devices.
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Pricing outlook: Analysts, including Dan Ives of Wedbush, expect potential price increases of $50–100 due to tariffs.
Apple Watch Series 11 & Ultra 3
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Pricing unchanged:
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SE 3: from $249
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Series 11: from $399
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Ultra 3: from $799
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Watch Series 11: Apple’s thinnest and most comfortable yet, featuring a new 5G modem, improved energy efficiency, and up to 24 hours of battery life.
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Health feature: Hypertension monitoring (pending FDA approval).
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Watch Ultra 3: enhanced display, satellite connectivity, and 5G support.
AirPods Pro 3
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Price unchanged: $249, available from September 19.
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New features:
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Real-time conversation translation (AI-powered)
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Improved noise cancellation and spatial audio
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Up to 8 hours of battery life
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Five size options for a better fit
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Apple stock chart (D1 interval)
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Source: xStation5
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